Adsense For Beginners Complete Guide
Imagine writing a simple article that makes money for you for weeks and months and…maybe a decade? That sounds too good to be true but it isn’t. And I’ll show you how to do in 7 steps right now.
This is what we will cover: As usual, I’ve narrowed this down to the most critical steps – so that you can make as much progress as possible with the least amount of time, money and effort.
- What is Adsense
- Adsense – Pros
- Adsense – Cons
- Types of ads
- Adsense payments
- How to increase Adsense revenue
- How to maximize your impact
Step 1 What is Adsense
Google AdSense is a contextual advertising program from Google that allows you to run Google ads on your website and get paid when somebody clicks on them. The ads come from businesses that use the googles Ads platform.
This is an example. When somebody clicks on one of these ads, the owner of this website makes a small amount of money.
Step 2 Adsense – Pros
Most bloggers end up using Google’s AdSense program because it has several advantages:
- It’s free to join
- Eligibility requirements are simple. You can be approved for advertising with a site that has absolutely no track record or traffic.
- There are several styling options and you can use them to customize the ads to match the look and feel OF your website.
- Google will pay you monthly by direct deposit. But you do have to meet a $100 monthly earnings threshold.
- Yes, you are allowed to run ads on multiple websites using one AdSense account
- The advertising is contextual so Google will review the content on the page and provide advertising that is relevant to the content. Sometimes, Google will also provide advertising that matches the search history of the person visiting your website. In this case, Google might display ads that have nothing to do with the content on the page. Google’s algorithm will constantly work in the background to figure out which ad to display in order to generate the best result – all without you doing anything other than testing different content and ad sizes and positions. Seriously, what more do want Google to do for you?
Step 3 Adsense – Cons
Now let’s look at the disadvantages:
- Google can instantly terminate your account at any time for any reason. In most cases, you won’t even be given a reason. You also won’t be able to contact anyone to do anything about it.
- If somebody does click on one of the ads you will make some money but remember that this person will also be leaving your website. For some of you, this is not the “ideal” result.
- Google’s AdSense program has a lot of rules and they keep changing. Is very easy to find an enormous number of examples of people that were inadvertently violating the rules and had their accounts canceled.
- Your competitors might end up advertising on your website. Or you might see advertising from people that your audience finds offensive. The good news is that Google does allow you to specify up to 200 URLs that can be blocked from advertising on your website. But the obvious problem is that you might not know who any of these people are until after they’ve already advertised on your site.
- Google Adsense is definitely not a get rich quick scheme. It’s usually the worst way to monetize site but it is one of the best options if you’re looking for a complete hands-off and passive monetization strategy.
Step 4. Types of ads
There are different types of AdSense ads. The most common are text ads and image ads.
Text ads use words and a link. They come in different sizes and you can customize the color of the box and the text in the link.
Image ads are graphics ads. They also come in a variety of sizes and you can also choose an option that mixes both text ads and image ads
You can also create ads in other formats like flash, video, rich media, and audio.
Step 5. Google Adsense Payments
As I mentioned earlier, Google will pay you monthly by direct deposit into your bank account or by check but you do need to reach the $100 threshold. If you haven’t earned $100 dollars in any given month then the amount you have earned will roll over into the next month. Each time you reach the $100 threshold Google will issue payment in the next payment period.
Step 6. How to Increase Adsense Revenue
In order to make money with AdSense over the long term there are some things you need to do:
- Read the rules. This is one of a small number of situations where you actually do need to read the rules. They’re constantly changing and it’s very very easy to accidentally do something that violates the rules.
- The most import rule of AdSense is don’t click on your own ads and don’t tell anyone else to click on your ads and don’t incentivize your readers to click on your ads. If you do any of these things your account will get canceled instantly.
- After reading the rules and getting an understanding of what you can and cannot do you can start to focus on things that make you money. Revenue from AdSense is dependent on doing two things – bringing in traffic and converting it into clicks
- Bringing in traffic. There are a million ways to bring in traffic. I have other articles and videos about how to generate traffic so check them out.
- Converting the traffic into clicks on ads. The first thing you need to do to convert traffic into clicks on ads is to create the best content that you can come up with. If your content sucks, people won’t stay on the page long enough to give your ads any chance of being noticed. On the other hand, if the reader is diligently reading your content then it will be almost impossible for them to avoid seeing your ads. This doesn’t mean that they will click on them but at least you have a chance. This is the minimum that you have to do. Write an article that is interesting enough to hold somebody’s attention and insert ads in between compelling paragraphs in the article. It’s very simple to understand but it obviously takes a little bit of time and effort to create compelling content.
- You have the ability to customize the advertising block from AdSense so try to select colors that stand out within your content. In the meantime, you can also try the opposite strategy. Some people have found that making the AdSense ads blend in with their content results in more clicks. Just keep in mind that one of Google’s rules this to make sure that the reader is aware that an ad is really an ad. If Google thinks that you’re trying to make your ad appear to be anything other than an ad they will probably cancel your account.
- So the net result is to create content that holds people’s attention, stay up to date with the rules, test different tactics that don’t break any rules and continue testing until you find the best results.
Step 7 How To Maximize Your Impact
Applying MPI principles to business is a new way of doing business. If you’re new to this blog and you want more information about MPI principals, check out this article.
How do you use Adsense in a way that will have the maximum positive positive impact on your customers? This all comes down to content. You need to create content that will have the maximum positive impact on your reader.
If you put in a little extra effort to do this, then two things will happen. The reader will be immersed in content that genuinely has a positive impact on them and, as a result of this, Adsense will review the content and serve ads based on that specific content so, if the reader sees an ad it will likely be very relevant to a real problem they want to solve.
Therefore, you and the reader and Google all win.