Designing and conducting experiments in order to optimize and improve results
What is Growth Marketing?
Growth Marketing involves designing and conducting experiments in order to optimize and improve results.
Our growth marketing team will work with you to:
- Determine the metrics to test and improve.
- Develop and design experiments to optimize a sequence or processes.
- Conduct experiments to test a hypothesis.
- Analyze results and conduct further experiments as required
Growth marketing uses a scientific method to design and execute these experiments.
Growth marketing can be as minute as changing a button color to as complex as redoing an onboarding process.
Growth marketing isn’t the right marketing method for every company. It requires a solid foundation to grow from, so if your company is still in the startup phase, you should establish yourself before devoting too many resources to growth marketing.
However, if you’re at the point where scaling your company is your main goal or you’re seeing high growth and need to tweak your marketing efforts to get more ROI, consider implementing some growth marketing experiments to improve the pirate metrics.